The most visited city in Europe
The most visited city in Europe boasts iconic sightseeing attractions, fun filled days out for all of the family, world class shopping, fine dining and an unparalleled heritage. With excellent transport links, reaching the capital and getting around the 32 boroughs with integrated bus, rail, road and river systems provides an easy and cost effective means. Steeped in a 2000 year history, it is incredibly easy to pick out archetypal architecture such as Neo-classical Buckingham Palace, the iconic Big Ben, Tower Bridge and skyline buildings such as The Shard standing at 310 metres that notably depict London. Amazing street food can be found at Borough Market and there is something to suit everyone's budget and preference across the sprawling metropolis. From street style to couture, it is a mecca for shopping and no trip would be complete without a visit to the theatre in the West End or further south to Shakespeare's Globe for a classic or contemporary production.